generate an image of someone moving home, like boxes everywhere in their new home.

Reach new homeowners at the exact moment they choose their providers

Place your brand inside the Good Move Box as households settle into a new home - across high-value UK locations.

Why the move-in moment converts

The Good Move Box reaches thousands of households each month. Home moves trigger one of the highest periods of switching, spending, and brand consideration.

Behavioural insights based on aggregated housing and consumer research.

£13K

Avg household spend within the first 6 months

66%

of people feel overwhelmed by multiple competing offers during home moves

90%

of new homeowners are open to discovering new brands

The Good Move Box

High intent. High trust. High impact.

The Good Move Box is a curated welcome experience delivered to new homeowners at completion, one of the most powerful consumer reset moments.

Inside, we feature premium products from social enterprises tackling homelessness. Their presence adds depth, authenticity and story, creating a trusted environment where brand partners feel considered rather than promotional.

Designed to be opened slowly and retained, not discarded.

For partners, this means access to verified homeowners within a high engagement, purpose led setting, supported by measurable performance tracking.

The Good Move Book

Contextual placement. Structured conversion.

Inside each box sits the Good Move Book, a curated homeowner guide designed to support people as they settle into their new space.

Brand partners feature within a premium, editorial style spread, integrated naturally alongside practical content rather than positioned as standalone advertising.

Each placement includes a dedicated QR code and exclusive homeowner offer, enabling clear attribution and measurable performance.

The result is contextual visibility at the moment decisions are being made.

The Impact

Commercial impact aligned with social impact.

The Good Move Box is built on a simple principle: meaningful moments should create meaningful outcomes.

Each box features products from social enterprises tackling homelessness and funds one meal for someone in need, embedded seamlessly into the experience without adding friction for brands or households.

Working alongside Age UK and partner charities across the UK, this model has already supported people into homes, delivered over 5,000 meals and provided more than 1,000 care packages.

For brand partners, impact is not a side note. It strengthens engagement, increases trust and deepens the overall experience.

As distribution scales, so does the impact.

Learn more