Why the move-in moment converts

The Good Move Box reaches thousands of households each month. Home moves trigger one of the highest periods of switching, spending, and brand consideration.

Behavioural insights based on aggregated housing and consumer research.

£13K
Avg household spend within the first 6 months
66%
of people feel overwhelmed by multiple competing offers during home moves
90%
of new homeowners are open to discovering new brands

Supporting Positive Starts

The Good Move Box was built around a simple belief: moving home should be a positive start for everyone.

For several years, our homelessness prevention campaign has been embedded into every box we deliver. Each one supports social enterprises tackling homelessness and provides one meal for someone in need - without adding friction for households or brands.

Working alongside Age UK and charities across the UK, this approach has helped support people into homes, deliver 5,000+ meals, and provide 1,000+ care packages. The impact grows with every box, amplified through the brands inside it.

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Our launch locations

We’re launching across a curated set of high-value UK locations, chosen for scale, mover activity, and strong household demand. Brands can activate nationwide or focus on individual locations depending on their goals.

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Greater Manchester

Greater Manchester

Homemovers per month: ~2,690
Avg property value: ~£261k
Population: ~2.8m

Audience
Urban movers & first time buyers

West Midlands

West Midlands

Home movers / month: ~2,200
Avg property value: ~£236k
Population: ~2.9m

Audience
National urban households

Somerset

Somerset

Home movers / month: ~680
Avg property value: ~£286k
Population: ~0.6m

Audience
Affluent homeowners

Bedfordshire

Bedfordshire (Bedford & Milton Keynes)

Home movers / month: ~861
Avg property value: ~£314k
Population: ~0.9m

Audience
A high-homeownership, commuter-led county

West Yorkshire

West Yorkshire

Home movers / month: ~2,400
Avg property value: ~£206k
Population: ~2.3m

Audience
Family movers & established households

Shropshire

Coming soon

Greater London

Coming soon

Worcestershire

Coming soon

Premium gifting with social impact

Partnering with the Good Move Box allows brands to support measurable social impact - built directly into how each campaign runs.

1000+
Care packages delivered to rough sleepers
£250K+
£250K+ Reinvested into social enterprises
1 Box 1 Meal
Every box funds homelessness prevention
5000+
Meals delivered
Trusted by leading businesses

With their work on social impact, this is a business worthy of support. Will absolutely use Booni Box again and I can't recommend them highly enough.

Rathbones Plc
Rathbones Plc

With a good mix of snacks and goodies and the packaging was just awesome.

PayPal
PayPal

The team were an absolute pleasure and I can't thank them enough

BDP
BDP

Start reaching home movers

Choose a nationwide or location-specific campaign, or speak to our team to tailor your placement.

Get Started Book a call