Our journey started with Juice Cube, a bar in West London aimed at reducing food waste by using surplus fruits and vegetables. We also provided employment to individuals facing challenges, while creating products and juices for a local shelter.

Although our concept was impactful, we quickly realised it wasn’t sustainable in the long term as we wanted to make even bigger impact!

Through trying to do too many things at once, learning through fast failures, we had to adapt and subsequently we launched Booni Box.

Rather than trying to reinvent the wheel, we chose to collaborate with change makers—those who are experts in addressing social challenges. With hundreds of social enterprises and mission-driven brands out there, we saw an opportunity to create meaningful partnerships.

A Booni Box is more than a gift for the recipient. Each box is a powerful collaboration, showcasing purpose-driven products from independent brands that are making a difference in so many ways.

But we don't stop there. A portion of our profits is reinvested into social projects that we deeply care about, amplifying our impact even further.

Every Booni Box delivers real change. Thank you for being a part of our journey, and we look forward to delivering something special to you!